Reid Hnatowich
Owner & Director of Operations
reidhnatowich@pushithockey.com

Reid Hnatowich

Reid Hnatowich enters his seventh season with the Okotoks Oilers in 2024-25. Hnatowich has worked with players at nearly all levels, from professionals in the NHL, AHL, and ECHL to high-end performers in the NCAA, WHL, and CJHL, to the earliest ages of hockey development. 
Certified HP1 by Hockey Canada, he serves as both an on-ice instructor with Tanbridge Academy and owner of Push It Hockey Ltd, which operates development camps throughout the year in Southern Alberta as well as partnering with both the Calgary Northstars and Calgary Buffaloes. 

Brody Hailwood
Director of Hockey Development
brodyhailwood@pushithockey.com



Brody Hailwood enters his fifth season with the Okotoks Oilers in 2024-25 as Assistant Coach and Equipment Manager.
A team alumnus, he suited up in 40 games for the Oilers in the 2015-16 season before beginning his coaching career with the South East Athletic Club (SEAC) in Medicine Hat, for whom he played prior to his junior career. He served as an assistant coach for the U16 AAA Tigers for 3 years, and subsequently moved to Okotoks for an assistant coach role with the U18 Okotoks Oilers of the AEHL
Certified HP1 by Hockey Canada, Hailwood also serves as a lead on-ice instructor with Push It Hockey Ltd.


Ryan Conroy
Director of Player Development & Mentoring
allinhockey2025@gmail.com


Ryan Conroy was born and raised in Chestermere, Alberta, and is currently entering his third season of professional hockey with the Atlanta Gladiators (ECHL). Prior to turning professional, Ryan played NCAA Division I hockey at Yale University and spent four years competing at the junior level in both the USHL and AJHL.
With 23 years of playing experience and over a decade dedicated to coaching and developing young athletes, Ryan has identified a consistent gap in traditional player development. While many athletes invest heavily in improving their skating, shooting, and physical abilities, far fewer are equipped with the mental, social, and decision-making skills that ultimately separate good players from elite performers. This insight led to the creation of the All-In Hockey Mentoring Program.
Through personalized one-on-one mentorship, the program focuses on three critical areas often overlooked in player development: mental performance, social development, and career education. Athletes gain the tools to build confidence, develop resilience, communicate effectively, lead with accountability, and better understand the pathway and opportunities within the game.
Ryan is passionate about developing well-rounded athletes both on and off the ice, helping them build the habits, mindset, and awareness needed to succeed in hockey and beyond.

Blake Wells
Director of Strength & Conditioning
blakewells@pushithockey.com

Blake Wells is an NCAA Division I Student Athlete who has recently graduated from the University of Massachusetts with a Bachelor’s of Science in Exercise Science.  Blake was recognized for his work in the classroom by being named to the Deans List in every school  semester with his time at U-Mass Lowell. Blake was recognized as a leader with his on ice pursuits and was named an Assistant Captain in his last two years of college hockey. Blake recently finished his clinical practice in Massachusetts where he worked with college and Highschool athletes as well as adaptive athletes to improve their overall Strength & Conditioning. Blake attended American International College in the 2023-2024 season where he played another season of collegiate hockey and earned his MBA. Blake’s knowledge and experience working with some of the top Strength & Conditioning Coaches in the game today allow him to implement similar high performance programing at Push It Hockey.


Derek Purfield
Director of Goaltending
derek@okotoksoilers.com



Derek Purfield enters his 12th season with the Okotoks Oilers in 2024-25.
Purfield spent six seasons with the Calgary Buffaloes organization before joining the Swift Current Broncos of the Western Hockey League for five seasons. Simultaneously to the latter assignment, he served on the coaching staff of the University of Lethbridge Pronghorns.
Purfield also consults for Hockey Alberta with their regional goaltending development and Under-16 programs. He won a silver medal at the 2017 WHL Cup as goaltending coach of Team Alberta, and served on the coaching staff of Team Alberta at the 2019 and 2023 Canada Winter Games.
His tenure with the Oilers has included a win by Riley Morris as AJHL Top Goaltender in 2017-18, as well as top goalie nominations for Morris in 2016-17, Brady Parker in 2018-19 and 2019-20, and Jack McNaughton in 2021-22.
Ethan Eskit
Goaltender Instructor




Ethan Eskit, a junior goalie instructor at Push-It Hockey and a WHL goaltender for the Brandon Wheat Kings, delivers highly technical and detail-oriented training sessions focused on modern goaltending techniques. His sessions emphasize efficient crease movement, precise depth management, and elite-level puck tracking, ensuring goalies develop a structured yet reactive style. With a strong emphasis on situational reads and rebound control, Eskit’s coaching integrates pro-level drills that enhance footwork, recovery speed, and overall net presence.